Consumer preferences on electric vehicles

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28th January, 2020

News type : Recent news

Consumers’ EV preferences are shifting. The share of global consumers that would consider purchasing an EV is on the rise. In the United States, between 10 and 30 percent of consumers indicated their preference to consider an EV as their next purchase on national surveys.1 In Europe, the reported share of consumers considering EV purchase was higher, at 40 to 60 percent, and in China, it was over 70 percent, given the presence of strong government incentives to adopt these vehicles. This trend is even more pronounced among customers younger than 50 years old living in urban areas. Sales in 2018 only provide a partial view, given that EVs accounted for less than 5 percent of sales in most markets. However, the pace of change tells a different story, with annual sales’ growth rates now frequently in the range of 100 percent or more.

Light electric vehicles

Important segment in the electric vehicle market is light electric vehicles (LEVs). The advantages of light electric vehicles are their relatively low initial outlay and their budget friendly operational and maintenance costs. This makes them accessible to a larger part of the global population. They can be conveniently charged on the standard power grid and most importantly, they fulfil a growing number of zero-emissions mandates.

Light electric vehicles cover a various type of applications, such as: trolleys, golf carts, light industrial utility vehicles, scooters, bicycles, motorbikes, rickshaws, micro cars and other two-, three- and four-wheelers.    

The European Commission classifies vehicles as part of emission standards and other vehicle regulation. For Light electric vehicles categories in the EU are:

Light electric vehicles categories

For all categories, from L1e to L7e, GEM motors offers a complete integration of GEM in-wheel motors to different applications, with motor types G0, G1 and G2.

Bicar-gem-motors vipi-vip-virant-gem-motors-trike golf-cart-gem-motors trike-gem-motors rocket-hybrid-gem-motors

Despite a positive trend and a promising future of LEVs segment, the producers of different light electric vehicle applications are facing different challenges that they need to overcome, such as:

  • Limited battery range and power scalability
  • Quality issues
  • Long lifetime expectations
  • Specific customization needs
  • Space saving options
  • Fast response on customer needs

Taking this in consideration, our GEM motors team of experts offer you customized solutions adapted to your needs. For more information you are welcome to CONTACT our experts & consultancy team, for non-binding, hassle free conversation.


Keywords: Light electric vehicles,LEV,customer preferences,EV,gem motors,customized solutions,in-wheel motors